01.
Goal
OHRA is one of the biggest Dutch insurance companies. Our task was to design the third version of their mobile app with a brand new UI.
I was the lead visual designer in the team, working with a Product Owner from the client side and developers from agency. Our decisions were based on the analytics provided by the client.
02.
Concept
The app already had plenty of features, so we decided to not add even more but rather do something different.
In the new version of the app the interface is personalised and user flows are simplified. Users have quick access to the functionality we they need.
03.
Personalisation
Next to rethinking all the user flows in the app, we added some small touches that help build a stronger bond between OHRA and its clients.
One of such touches is an option to upload custom photos to the app for any of the products.
04.
Contextual support
One of our top goals was to reduce the load on the support center.
Clear UI and simplified user flows was one thing we did to achieve that, another one is a new option to call the support directly from the app, providing important insides to the call center employees.
05.
Outcome
By working closely with client-side stakeholders, I achieved a precise ballance between the client’s expectations and my vision for the consumer insurance application. Based on my design, the developers with my support brought everything to life in the app.