04.
George Koultouridis
Senior UX/UI Designer with over 15 years of experience across automotive, mobile, and digital products. In recent years I have focused on navigation and in-vehicle systems developed for real-world driving environments.
My work sits at the intersection of user needs and technical constraints. I specialize in products where information clarity, timing, and reliability directly affect user decisions.
Earlier in my career I worked on consumer apps, platforms, and web products across finance, insurance, and gaming, which built a strong foundation in usability and product thinking.
Expertise
– Navigation and mobility systems
– Automotive HMI
– Complex information environments
– Real-time and data-driven interfaces
– Design under hardware and technical constraints
– Information architecture and interaction models
– Cross-functional collaboration with engineering teams
– Design systems and scalable UI
Experience
Currently Senior UX/UI Designer at TomTom, working on in-vehicle navigation products used by global automotive brands including Peugeot, Fiat, Jeep, Citroën, Subaru, and Iveco.
Previously worked in gaming, fintech, and agency environments, designing mobile applications and digital platforms for companies such as ABN AMRO, Delta Lloyd, and OHRA.
Started career in web design and visual communication, which shaped a strong foundation in visual hierarchy and storytelling.
Tools
Design: Figma, Sketch, Adobe CC, ProtoPie, Principle
Collaboration: Jira, Confluence, Git
Prototyping and motion tools when needed
How I Work
I work closely with product managers and engineers to translate technical constraints into usable interaction models. My process typically involves early concept exploration, interactive prototyping, and iterative refinement based on feedback and feasibility.
I am particularly interested in reducing cognitive load, structuring complex information, and supporting user decisions in dynamic environments.
Personal
Outside of work I enjoy building independent iOS apps, exploring systems thinking, and hands-on hobbies like Lego Technic and golf.