01.
Goal
On this project I worked closely with our sales manager on a concept app. Together we prepared a pitch of a standalone train stations app.
The client embraced the idea and appreciated the details. A standalone app never happened, however this project gave me a unique opportunity to explore map visualisation as an element of the branding. I put a lot of thought into scalable and future proof navigation setup for the app.
02.
Branded map
The app interface is built around a map of train routes in the Netherlands, with a focus on the selected station. The map defines the app’s visual identity and brings all the visual components together.
03.
Personalization
Content of the app is tailored to the needs of a specific user and depended on the location and time of the day. When commuting to work in the morning or returning home in the afternoon, users would get a personalized overview of the promotions available at the station shops.
04.
Timetables
The app provides timetables for all types of transportation around the current station: trains, metro, tram, bus, as well as additional options such as rental bikes or cars and taxi’s. This suggestion was based on the existing functionality of NS app: trip planner hasn’t existed yet.
05.
The outcome
This app concept was designed for NS as a standalone app in addition to primary NS application. The ideas of the app was embraced by the client. However, as their strategic focus shifted toward expanding the main NS app, the concept of an additional app was set aside.
Nevertheless, this project provided me with an opportunity to explore map visualization as a compelling branding element. It also made me think about navigation design for big buildings, keeping both users and businesses in mind.