01.
Goal
NS train stations serve as crucial hubs for the daily commute of thousands across the Netherlands. The primary objective of this app is to help users locate the services they need at any NS train station while also introducing them to other NS offerings they may not yet be familiar with.
02.
Time tables
At every train station, an information panel displaying the schedule plays a pivotal role. However, NS stations are more than just transportation hubs – they also connect to the metro, tram, bus, taxi, car, and bike services. The app provides access to timetables for each mode of transportation available near the selected station.
03.
Branded map
The Netherlands has 399 railway stations, each with its own unique characteristics. Likewise, the railway tracks connecting them form a distinct pattern. This vibrant network of tracks represents the unique imprint of each station on the map.
The app’s interface revolves around a comprehensive map displaying train routes across the Netherlands, with a focus on the selected station. This map defines the app’s visual identity, seamlessly unifying all its components.
04.
Personalisation
A key feature of the app is its ability to tailor content to the user’s specific needs, location, and time of day. Whether commuting to work in the morning or returning home in the evening, users receive a curated list of promotions available at station shops based on their location and interests.
05.
The outcome
This app concept was developed exclusively for Nederlandse Spoorwegen as a dedicated add-on to their primary NS application. The client warmly embraced the idea, appreciating its thoughtful details. However, as their strategic focus shifted toward expanding the main NS app, the concept of a separate station-focused app was ultimately set aside.
Nevertheless, this project provided me with a remarkable opportunity to explore map visualization as a compelling branding element. It also sparked deep reflection on designing an ideal navigation app for large-scale structures—considering both user and business perspectives.