01.
Goal
The Join team approached us with an exciting challenge: to reimagine a mobile app that serves as a platform for like-minded individuals who enjoy cycling together. The brief emphasized the need to infuse the app with a welcoming and friendly atmosphere.
Throughout the development process, I was involved in every stage – from crafting the initial concept to meticulously designing user flows and refining the final touches.
Discover community and join users updates in one place.
Explore beautiful rides in users favorite cycling area.
Route, ride participants, weather conditions and one
single tap for join.
02.
Focus
A key consideration was ensuring the app’s usability in different scenarios, both at home when planning a trip and on the road. The user interface dynamically adapts to prioritize the most relevant information at each moment.
– Before the ride: The UI focuses on essential ride details, such as time, location, fellow participants, weather conditions, and wind direction.
– During the ride: The interface shifts to display only the necessary controls, with larger touch targets and fonts for ease of use.
– After the ride: The UI transitions back to its standard layout, emphasizing the ride’s captured moments – photos, track files, and key achievements like top speed.
03.
Brand identity
Great attention was given to the app’s visual design, particularly colors and typography. The selected font not only looks appealing but also ensures excellent readability. The color palette strikes a delicate balance – exuding warmth and friendliness while effectively highlighting crucial content.
A defining brand element is the seamless integration of maps throughout the app:
– In the ride list, the map subtly blends into the background, directing focus toward the displayed routes. Each route is presented at a consistent scale, allowing users to quickly compare distances.
– During tracking mode, the map reveals detailed terrain information and real-time locations of fellow cyclists.
– After the ride, the map transitions into a satellite image, reinforcing the journey’s timeline and visual storytelling.
After the ride collected results in the completed rides
overview with key statistics and route details.
Finished ride uses a different style and invites users
to share theirs moments.
Personal accounts lets users keep track of individual records
and add theirs favourite equipment.
App allows users not only join rides, but also create their
own rides.
04.
The outcome
The Join app was a thrilling project for me personally. The client team’s genuine passion for cycling was evident – they actively participated in idea validation and concept testing, eagerly embracing our creative suggestions, including unconventional ideas.
Through the development process, we realized that a stronger name, slogan, and logo could enhance the app’s identity. The Join team wholeheartedly embraced these new branding elements, allowing us to craft a more cohesive and compelling experience.
