01.
Goal
Join Sports approached our team with request to make some adjustments in user flows in the existing mobile app that unites cyclists all over the Netherlands. Together with another designer we reimagined a mobile app and created a welcoming environment for all people who share the interest in cycling.
During the process we suggested a stronger name (the app used to be called CycleWe before) and new brand identity that was embraced by the client. Client team had a genuine passion for cycling that we wanted to reflect in the product.
I was involved in all the stages of the process: from coming up with the initial concept till refining every small detail of the user flows during the development stage. Client team helped us test our designs in real life and improve them on the fly.
Discover community and join users updates in one place.
Explore beautiful rides in users favorite cycling area.
Route, ride participants, weather conditions and one
single tap for join.
02.
Focus
App has two main use cases: preparing a trip at home and getting information about the trip on the road.
UI dynamically adapts to prioritize the most relevant information at each moment.
Before the ride
focus is on the essential ride details, such as time, location, fellow participants, weather conditions, and wind direction.
During the ride
we adapt the UI, use larger fonts and buttons, less controls and only important info on the screen.
After the ride
UI transitions back to its standard layout, focus is on photos, track files, top speed and other highlights of the trip.
03.
Brand identity
We made the app both visually appealing and safe on the road. The selected font ensures excellent readability. The color palette is warm and welcoming, while the contrast of all the important elements is high.
We used maps as one of the branding elements.
Before the ride map allows to easily compare different routes.
During the ride, map reveals terrain information and realtime locations of other cyclists.
After the ride map helps to visualize the journey timeline.
After the ride collected results in the completed rides
overview with key statistics and route details.
Finished ride uses a different style and invites users
to share theirs moments.
Personal accounts lets users keep track of individual records
and add theirs favourite equipment.
App allows users not only join rides, but also create their
own rides.
04.
The outcome
Together with another designer we reimagined a mobile app that unites cyclists all over the Netherlands. We suggested a stronger name (the app used to be called CycleWe before) and new brand identity that was embraced by the client.
Client team had a genuine passion for cycling that we wanted to reflect in the product.
We created a welcoming environment for all people who share the interest in cycling.
I was involved in all the stages of the process: from coming up with the initial concept till refining every small detail of the user flows during the development stage. Client team helped us test our designs in real life and improve them on the fly.